Old news, yes. But who can resist applause when they hear of Slavoj Zizek, the Lacanian 'philosopher-entertainer', that prize among post-structuralist Slavs, whose particular gimmick is to "psychoanalyse the world", hawking his pen to a 2003 Abercrombie & Fitch catalogue? I quote this website:
Discussing a shot in which a topless blonde turns her face to the sun while her two male companions undress, the author of Enjoy Your Symptom! restricts himself to musing, ''This now of the peaceful satisfaction is to her infinitely preferable to the prospect of copulation.''Well, quite. I'd like a copy of that catalogue, actually. But what next? Will ransackers of Derrida's estate find lost editorial for TV Quick? Geoffrey Hartman convinced to produce menus for the Four Seasons? Or perhaps Judith Butler will do a Playboy centrefold with Luce Irigaray and Julia Kristeva: hubba hubba! One can't help but think that the fêted élite of critical theory have missed their best audience.
. . . But Zizek bristled at the suggestion that there was anything unseemly about an internationally renowned intellectual writing copy for a clothing catalog. ''If I were asked to choose between doing things like this to earn money and becoming fully employed as an American academic, kissing [EXPLETIVE] to get a tenured post,'' he growled, ''I would with pleasure choose writing for such journals!''